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UH Bauer Procurement Technical Assistance Center

On Demand: How to Prepare a Capability Statement and Marketing to the Government

On Demand
Until Jul 31
Topic: Government Contracting

This is an on-demand webinar that will teach you how to prepare a Capability Statement and market your goods and services to government representatives.

One of the most important tools you can use in your marketing effort is a Capability Statement. It is a snapshot of your company – who you are, what you’ve done, and what you can do for your customers. It is also known as your business resume. It can open the door for further conversation with a potential customer and may lead to increased sales.

This workshop will introduce you to the types of Capability Statements and when each is used. We will inform you on how to prepare a Capability Statement by explaining the information included in a well-prepared statement.

We will also introduce you to the six steps in executing a government-marketing strategy. This overview will provide you a process for marketing your products and services to government representatives. You will also receive a copy of our Government Marketing Strategy Guide.


Fee: No Cost

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