Govology: Determining Your Proposal Strategy

READ BEFORE REGISTRATION

This workshop requires you first to register with the UH PTAC by selecting the "Register Online" link below. After you have completed the UH PTAC registration, YOU MUST select the "Continue" link and you will be taken to the Govology website. On the Govology website select the "Buy now" link to complete the registration process. If you are an existing UH PTAC client, enter your coupon code during the Govology registration and the training is free for you to attend.

YOUR REGISTRATION TO ATTEND THE WEBINAR IS NOT COMPLETE UNTIL BOTH THE UH PTAC AND GOVOLOGY REGISTRATIONS ARE COMPLETED.

If you are a current client of the UH PTAC, when you register for the webinar please use the email address we currently have on file. If you do not know the email you have on file with us, please email uhptac@uh.edu and we will confirm your email address.

If you have a new email address, please let us know and we will update your record with us.

Please do not register for the webinar using your new email address until you have informed us of the new email address and we have updated your record.

Thank you!

To develop a winning qualifications-based proposal and competitive technical proposal, you need a clear proposal strategy. A leading proposal strategy is developed well before the RFP comes out, during the capture activities, and continues to guide the proposal process until delivery (sometimes even how you deliver the proposal can be strategic!).

A well-crafted proposal strategy brings the team together and informs content creation, solution development, and overall proposal themes. The strategy involves understanding the client, the end-users, the competition, the strengths of your team, and the value your team is bringing. Your projects, products, and services aren’t one-size-fits-all, and neither are leading proposals.

You need to go deep into the audience’s needs for your proposals and show them how you — and only you — have the one-of-a-kind combination of experience and expertise. Each proposal is a slightly different response than the last and should focus on the details highlighted by the solicitation. Starting the proposal strategy during capture planning and refining it throughout proposal development will help keep the team focused on creating a compliant, creative, and compelling response. Target Audience: small business contractors