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UH Bauer Procurement Technical Assistance Center

Govology: Marketing to Government Agencies and Prime Contractors

Apr
14
2021
Wed 12:00 PM to 1:30 PM
Topic: Government Contracting

READ BEFORE REGISTRATION

This workshop requires you first to register with the UH PTAC by selecting the "Register Online" link below. After you have completed the UH PTAC registration, YOU MUST select the "Continue" link and you will be taken to the Govology website. On the Govology website select the "Buy now" link to complete the registration process. If you are an existing UH PTAC client, enter your coupon code during the Govology registration and the training is free for you to attend.

YOUR REGISTRATION TO ATTEND THE WEBINAR IS NOT COMPLETE UNTIL BOTH THE UH PTAC AND GOVOLOGY REGISTRATIONS ARE COMPLETED.

If you are a current client of the UH PTAC, when you register for the webinar please use the email address we currently have on file. If you do not know the email you have on file with us, please email uhptac@uh.edu and we will confirm your email address.

If you have a new email address, please let us know and we will update your record with us.

Please do not register for the webinar using your new email address until you have informed us of the new email address and we have updated your record.

Marketing to government agencies is not that much different from marketing to commercial customers. You need to know your target market, understand your customers’ needs and requirements, have a compelling value proposition, and find a way to effectively communicate your value to potential customers. In this webinar, Govology Co-founder Carroll Bernard will help you understand and implement best practices in marketing to government agencies.

Here’s what you will learn:

  • how to conduct market research specific to the government marketplace using both online tools and primary research methods such as agency interviews;
  • what basic marketing materials you should have in your arsenal and how to use them effectively;
  • how to use technology to streamline and enhance your marketing efforts;
  • how to build a compelling value proposition that speaks to your target clients, and
  • how to properly respond to sources sought notices to increase your chances of getting an opportunity set aside.

Target Audience: Small businesses pursuing federal government opportunities

Thank you!

Speaker(s): Carroll Bernard, Govology


Fee: $ 75.00

FREE for UH PTAC clients after you enter the coupon code. Click "Continue" after you complete the UH PTAC registration to go to the Govology website to complete your registration.

Already Registered? Sign in for more information.