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UH Bauer Procurement Technical Assistance Center

Govology Presents: Who Buys What You Sell? A Step-by-Step Process

Thu 12:00 PM to 1:30 PM
Topic: Government Contracting


This workshop requires you first to register with the UH PTAC by selecting the "Register Online" link below. After you have completed the UH PTAC registration, YOU MUST select the "Continue" link and you will be taken to the Govology website. On the Govology website select the "Buy now" link to complete the registration process. If you are an existing UH PTAC client, enter your coupon code during the Govology registration and the training is free for you to attend.


If you are a current client of the UH PTAC, when you register for the webinar please use the email address we currently have on file. If you do not know the email you have on file with us, please email and we will confirm your email address.

If you have a new email address, please let us know and we will update your record with us.

Please do not register for the webinar using your new email address until you have informed us of the new email address and we have updated your record.

Identifying who buys, how much, and how often is called “Propensity” — it helps you identify which military commands and federal agencies to target. This webinar, designed for “Procurement Readiness,” will accelerate your ability to validate who buys what you sell (down to the state, city, and contracting office level). This, in turn, will help you transform how and where you engage the market and validate the competitiveness of your pricing for any specific opportunity.

Strategic market research requires that you take the data from one government system and use it to find information and intelligence in another system. There is a process for moving between government systems, and this webinar will teach you how to connect the dots to be more competitive.

Utilizing beta.SAM’s Data Bank (formerly FPDS), we will walk you through an extensive, step-by-step process so that you can perform this research on your own. You’ll learn how to identify your NAICS codes and your SBA size standards; how to quickly search SAM’s Data Bank; how to run advanced ad hoc queries; how to locate your competitor’s pricing; and how to find quality teaming partners. With millions of data fields, we will demonstrate the tips and tricks for MS Excel pivot tables to help you find the answers you need for your sales strategy. If you’re familiar with government data but not confident about how to filter or make sense of it, this session is for you. It will make you more competitive, help you identify and validate competitive price points (CPP) (whether your pricing is competitive), and help you more strongly target government buyers and teaming partners.

This webinar is more than a general or abstract discussion. It provides award-winning tactics and strategies that have directly helped companies win more than $2.8 Billion in definitive contracts and more than $30 billion in multiple-award contracts. As a result of these strategies, Mr. Frank, managing partner at RSM Federal, was awarded SBA’s Veteran Business of the Year and Small Business Advocate of the Year by the Society of American Military Engineers.

Target Audience: Novice and experienced federal contractors

Thank you!

Speaker(s): Joshua Frank, RSM Federal

Fee: $ 75.00

FREE for UH PTAC clients after you enter the coupon code. Click "Continue" after you complete the UH PTAC registration to go to the Govology website to complete your registration.